Case Study

New Shopify webshop design for Brain Balance by Charlotte Labee

https://shop.charlottelabee.com

Cliënt
Brain Balance By Charlotte Labee

Duur project
1 month

Challenge: When Brain Balance sought to elevate its online presence, I, Charlotte Labee, took on the challenge of revamping its webshop design. My goal was to create an inviting and user-friendly platform that resonated with Brain Balance’s mission.

Approach:

1. Immersing Myself in the Brand: My first step involved immersing myself in the values and goals of Brain Balance, understanding its mission and identifying its target audience.
2. Putting Users First: I prioritized user experience, ensuring the design not only looked good but also provided a seamless journey for visitors. Clear calls-to-action and intuitive navigation were at the forefront.
3. Infusing Brain-Friendly Elements: The design included elements known to enhance cognitive appeal, such as soothing color schemes, intuitive layouts, and visually calming graphics.
4. Mobile-Friendly Design: Recognizing the prevalence of mobile users, I optimized the design for various devices, ensuring accessibility and consistency across platforms.

Implementation:

1. Crafting a New Visual Identity: I developed a fresh visual identity for Brain Balance, blending aesthetics that conveyed trust, serenity, and professionalism.
2. Seamless E-commerce Integration: The webshop seamlessly integrated e-commerce functionalities, allowing users to easily browse, select, and purchase Brain Balance products.
3. Educational Resources: I strategically included sections providing educational resources, positioning Brain Balance as a knowledge hub for mental well-being.

Results:

1. Increased User Engagement: The redesigned site led to higher user engagement, with visitors spending more time exploring the content.
2. Improved Conversion Rates: The user-centric design contributed to a noticeable improvement in conversion rates, translating visits into sales.
3. Positive Brand Perception: The new visual identity and incorporation of brain-friendly elements received positive feedback, enhancing Brain Balance’s overall brand perception.

Conclusion: Through my expertise, the Brain Balance webshop underwent a transformation that not only looked appealing but also prioritized functionality and user experience. The revamped design stands as a testament to Brain Balance’s commitment to mental well-being in the digital space.